Apple’s India Sales Hit Record $9 Billion as Retail Expansion Gains Momentum

Apple Inc. has reached a new milestone in India, with annual sales crossing $9 billion in the fiscal year ending March 2025. This represents a 13% growth compared to the $8 billion reported the previous year. The achievement underscores Apple’s rising presence in the world’s most populous nation and highlights how its growing retail presence and affordability strategies are paying off.

While Apple still derives most of its revenue from markets like the United States, China, and Japan, the steady rise of India as both a consumer and manufacturing hub is positioning the country as a crucial pillar of Apple’s global strategy.

iPhones Lead the Charge, MacBooks Catch Up

Unsurprisingly, iPhones remain the strongest contributor to Apple’s sales in India. The brand’s popularity is tied not only to performance but also to its status as a premium lifestyle symbol. At the same time, MacBooks have witnessed a noticeable increase in demand, reflecting the expanding needs of professionals, students, and enterprises in India’s digital economy.

Apple’s ability to grow in India is significant given that global smartphone demand has stabilized in recent years. India is among the very few markets still showing double-digit growth for Apple’s devices.

Vertical Summary Table

Expansion of Apple Retail Stores in India

Apple’s retail strategy has been central to its growth story in India. Until recently, Apple relied solely on third-party resellers, but the past two years have transformed its presence.

• In 2023, Apple launched its first two flagship stores: Apple BKC in Mumbai and Apple Saket in New Delhi.

• In September 2025, Apple opened two more locations: Apple Hebbal in Bengaluru and Apple Koregaon Park in Pune. Both stores offer the complete Apple experience, including Genius Bar support, “Today at Apple” workshops, and personalized device setup.

These stores are designed as community hubs, where customers not only shop but also attend free sessions on photography, music, and coding. Importantly, the Pune store is fully powered by renewable energy and operates on a carbon-neutral basis, reflecting Apple’s sustainability commitments.

Upcoming Stores in Noida and Mumbai

The retail push is far from over. Apple is preparing to launch additional outlets in Noida (on the outskirts of Delhi) and another in Mumbai by early 2026. Each new store is intended to strengthen brand visibility and provide localized services to a broader consumer base.

By expanding its physical presence, Apple is not only attracting first-time buyers but also encouraging ecosystem adoption, from iPads to wearables and services like Apple Music and iCloud.

Apple’s India Strategy: Beyond Sales

Apple’s progress in India is not just about selling more devices. The company has also become deeply embedded in the country’s manufacturing ecosystem.

• One in five iPhones sold worldwide is now produced in India, thanks to Apple’s partnerships with suppliers such as Foxconn, Pegatron, and Wistron.

• In 2024 alone, Apple exported over $17 billion worth of iPhones from India, underscoring its role as a global production hub.

• The company currently runs five production facilities in India, further reducing reliance on China amid rising geopolitical tensions and supply chain risks.

These moves also align with the Indian government’s Production-Linked Incentive (PLI) scheme, which encourages electronics manufacturing in the country.

India as a Key Market and Sales Region

Recognizing India’s potential, Apple reorganized its global operations in 2023, designating India as a separate sales region for the first time. This structural change reflects the company’s belief that India will continue to be among its fastest-growing markets.

Currently, Apple holds around 7% of India’s smartphone market a relatively small share compared to rivals like Xiaomi and Samsung. However, its value share is disproportionately higher due to premium pricing. For instance, the entry-level iPhone 16 starts at ₹79,900 ($906) in India, compared to $799 in the US. To counter this gap, Apple offers student discounts, trade-in programs, and credit card partnerships, all of which have helped boost sales.

FAQs

Q1: What is Apple’s annual revenue in India for FY 2024–25?

A. Apple reported about $9 billion, up from $8 billion a year earlier.

Q2: Which Apple products drive the most sales in India?

A. iPhones are the top contributor, while MacBook sales have also increased notably.

Q3: How many official Apple retail stores exist in India today?

A. There are four stores Mumbai, New Delhi, Bengaluru, and Pune.

Q4: Is Apple planning more stores in India?

A. Yes, Apple plans to open outlets in Noida and Mumbai in early 2026.

Q5: What share of iPhones are now produced in India?

A. Around 20% of iPhones globally are manufactured in India, across five factories.

Q6: How significant is India to Apple’s global business?

A. India is now Apple’s fourth-largest market and a key manufacturing hub, making it strategically vital for future growth.

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