Maruti Suzuki’s Upcoming SUV to Challenge the Hyundai Creta

The Indian automobile industry is witnessing fierce competition in the mid-size SUV space, led by the Hyundai Creta and Kia Seltos. To strengthen its hold in this high-volume segment, Maruti Suzuki is preparing to introduce a brand-new SUV on September 3, 2025. Although the company has not yet disclosed the final nameplate, reports suggest it may be called the Escudo.

This model, codenamed Y17, will play a crucial role in bridging the gap between the Brezza and the Grand Vitara in Maruti’s current lineup. The teaser already released highlights a striking tail-lamp design, raising curiosity ahead of the official reveal.

Tail-Lamp Design Teased

The first official teaser gives a closer look at the SUV’s rear profile, particularly its LED tail lamps. The design emphasizes a three-dimensional effect, creating a premium visual. A slim brake light runs across the width of the lamp unit, accompanied by sharp turn indicators. At a glance, the design brings to mind the taillights of the popular Swift hatchback, though executed in a more sophisticated and stylish fashion to match the SUV’s proportions.

This design element signals Maruti Suzuki’s intent to push for a more upmarket appearance while maintaining its familiar design DNA.

Summary Table

Why Maruti Needs Another SUV

Maruti Suzuki already has strong performers such as the Brezza in the compact SUV segment and the Grand Vitara in the premium category. However, the company lacks a product that directly competes with the Hyundai Creta, which dominates the mid-size SUV market.

The new SUV will fill this gap and is expected to be sold through Arena dealerships instead of Nexa. This choice indicates Maruti’s strategy to target a broader mass-market audience rather than limiting the model to premium outlets. By entering this segment, Maruti aims not only to expand its portfolio but also to challenge Hyundai’s leadership in sales.

Under the Hood – Engine Options

A significant advantage for Maruti Suzuki is its portfolio of tried-and-tested powertrains. The upcoming SUV is expected to borrow engines from the Grand Vitara and other existing models. Likely options include:

1. 1.5-litre naturally aspirated petrol producing around 101-103 bhp and 139 Nm of torque.

2. CNG-petrol bi-fuel powertrain, delivering slightly reduced output but targeting efficiency-focused buyers.

3. Strong-hybrid petrol variant, similar to the Grand Vitara hybrid, capable of delivering better mileage and reduced emissions.

Transmission choices should include manual, automatic, and e-CVT for the hybrid. Top-end petrol-automatic versions may also feature All-Wheel Drive (AWD), making the SUV more versatile than some rivals.

Features and Technology

While Maruti has not disclosed the feature list, expectations are high given the competitive landscape. Buyers can look forward to:

• A large touchscreen infotainment system with wireless smartphone connectivity

• Ventilated front seats and a panoramic sunroof

• 360-degree surround view camera

• Digital instrument cluster

• Six airbags as standard on higher trims

• Advanced driver assistance features (ADAS) in select variants

With Maruti recently starting local production of lithium-ion batteries, the hybrid variants could become more affordable compared to rivals.

Strategic Importance

The decision to introduce this SUV through Arena dealerships is critical. Arena has a much larger network than Nexa, allowing Maruti to bring the product within reach of customers in smaller towns and semi-urban areas. This move broadens the carmaker’s footprint in the mass-market SUV category.

By positioning the SUV below the Grand Vitara but above the Brezza, Maruti creates a three-tier SUV portfolio, ensuring it has an offering for every type of customer. The Creta, Kia Seltos, Honda Elevate, Skoda Kushaq, and Volkswagen Taigun will all be direct competitors.

Market Outlook

The mid-size SUV segment is among the fastest-growing in India, with monthly sales often surpassing 20,000 units for the Hyundai Creta alone. Maruti’s entry with multiple engine choices, Arena distribution, and cost-efficient hybrid technology could shift the balance in its favor. The SUV’s pricing is expected to be highly competitive, giving it an edge among value-seeking buyers.

Frequently Asked Questions (FAQs)

Q1. What is Maruti Suzuki’s upcoming SUV called?

A. The SUV is internally codenamed Y17, and while Maruti has not confirmed the final name, reports suggest it could be launched as the Escudo.

Q2. When will it be launched in India?

A. The SUV will be officially launched on September 3, 2025.

Q3. Which dealerships will sell this SUV?

A. Unlike the Grand Vitara sold through Nexa, this model will be retailed via Arena dealerships, giving it a wider reach.

Q4. What engines will be available?

A. Customers can expect a 1.5-litre petrol engine, a CNG-petrol option, and a strong-hybrid petrol unit, paired with manual, automatic, or e-CVT gearboxes. AWD may be offered with higher petrol variants.

Q5. Who are its main competitors?

A. The SUV will compete directly against Hyundai Creta, Kia Seltos, Honda Elevate, Skoda Kushaq, Volkswagen Taigun, and Toyota Urban Cruiser Hyryder.

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